In preparation for my March 2013 board meeting I was asked to evaluate and construct key performance indicators (KPI’s) for our Marketing function and the related investment we are making in social business.… Read More
By Ian Lurie If you’re measuring every dime spent on social media and expecting a clear ROI, you’re doing it wrong. Social media doesn’t generate near-term ROI. It fixes rattles and makes people happy.… Read More
There’s only one place to start with this message: I love Washington’s tech industry. This is why it’s bittersweet to announce that after three years leading the WTIA, I am stepping down as… Read More
The WTIA Health Trust, in March of 2013 launched a new initiative to offer competitively priced, fully-insured medical insurance benefits underwritten by Regence BlueShield to eligible member technology companies with 51-99 employees. Historically… Read More
Philosophy & Motivation Does a motivated employee impact business performance and drive results? The obvious answer is “yes”, yet employers since the dawn of time have struggled with how to motivate its workforce.… Read More
The WTIA’s initiative that formed the Information Technology Coalition in 2012 had its first Olympia Day last month. Several of our IT tech leaders headed to the state Capitol for a twelve hour day of meetings with… Read More
VC & Angel Investors – What is going on with the Numbers? One of the first things that people associate with technology companies and the early stage community is Venture Capital (VC) and… Read More
The tremendous and transforming power of cloud computing fills technology and business headlines at a rapid pace, and continues to impact every industry from small to large. Cloud offers a solution to every… Read More
Health Insurance and the Mid-Market Mid-market company size is somewhat of an amorphous term, usually defined by revenue or employee size. Although there is no hard and fast rule, mid-market companies generally are… Read More
Last Wednesday, we held a special all-technology job fair, in partnership with TechFetch, a nationwide leader in connecting IT job candidates with companies. This event was the first of its kind in our… Read More
